On the day before a study about the increasing number of injuries related to Segway was released, the owner of the company that produces the said personal transporters died while riding one.
According to reports, James Heselden, the 62-year-old owner of Segway Inc, fell off a 30-foot cliff and into a river while riding his own Segway in West Yorkshire, United Kingdom.
Heselden was an experienced rider even before he bought the New Hampshire based company.
His death adds to the list of setbacks that are being faced by the company right now.
Segway Inc has been struggling to expand the demand for their personal transporter for years and even had to make some product recall due to some acceleration problems.
The latest challenge to the compay is a study that shows a significant increase in the number of injuries related to Segway accidents.
According to the study, the number of injuries handled by the George Washington university Hospital Emergency Department increased to 25 in 2008 from a low of 5 people in 2005.
And before they can even address the safety concerns raised by the study, their own boss’s untimely demise attracted more spotlight on the transporter’s safety issues.
This will surely have an adverse effect on the sales of Segway, which has struggled to find more enthusiasts due to its price and the many restrictions of the law on its use.
The next challenge for the company is to get something positive from this tragedy while addressing the safety concerns that Segway is facing.